Lance Armstrong Media Blitz: David Letterman's Show, Las Vegas & Bill Clinton
- By James Raia
- Published 09/23/2008
The news surrounding the return of Lance Amstrong seems to change about once an hour. Now comes work, via the Australian Web site, CyclingNews.com, that Armstrong's return will include an appearance on Late Night With David Letterman Friday night in New York and he will also give press conferences in New York on Wednesday at the Bill Clinton Initiative and the next day Las Vegas — both to discuss his future cycling plans.
The seven-time Tour de France winner, according to the web site, may also compete in a cyclo-cross event that's part of Interbike, cycling's largest U.S. trade show. And what happens from there? The Tour Down Under (January)? The Tour of California (February)?
Whatever and wherever, Armstrong will now constantly be in the news from now until the start of the 2009 Tour de France next July 4 in Monaco. And then the real media blitz will begin.
James Raia
James Raia is a journalist who for more than 30 years has contributed to numerous publications on a variety of subjects — golf to cycling, travel to business. He's also publisher of the websites:
ByJamesRaia.com
GolfTribune.com
MontereyPeninsula.org
TheWeeklyDriver.com
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